What are students actually saying about Marking criteria (NSS 2018–2025)?

Students discuss Marking criteria with a strongly negative tone across cohorts and subjects. The picture is consistent: perceived clarity and consistency of criteria are pain points for most groups, with only modest variation by age, study mode or subject area.

Scope: UK NSS open-text comments tagged to Marking criteria across academic years 2018–2025.
Volume: ~13,329 comments (≈3.5% of all 385,317 comments); 100% sentiment-coded.
Overall mood: 8.4% Positive, 87.9% Negative, 3.7% Neutral (sentiment index −44.6).

What are students saying in this category?

  • The tone is highly negative overall (−44.6), indicating far more negative than positive statements about how criteria are presented and applied.
  • Younger students (72.7% of this category’s comments) are more negative than mature students (sentiment −46.1 vs −41.0). Similarly, part-time students are less negative than full-time (−40.7 vs −46.0).
  • By ethnicity, tone is broadly negative across all groups; it is more negative among Not UK domiciled (−47.5) and Mixed (−47.4) relative to White (−44.1).
  • Across major subject areas, sentiment remains net negative. Law (−47.2) and Physical sciences (−47.1) are among the most negative; Business and management (−43.6), Psychology (−44.0) and Combined/general studies (−40.6) are slightly less negative. All high-volume areas are still well below neutral.

Segment snapshots

The table below highlights where most comments sit and how tone differs for large segments.

Segment Share % Sentiment idx Positive % Negative %
Age – Young 72.7 −46.1 7.8 88.5
Age – Mature 25.4 −41.0 9.1 87.0
Mode – Full-time 75.8 −46.0 7.8 88.6
Mode – Part-time 21.8 −40.7 9.1 86.7

Top subject areas by volume (share within this category):

Subject area (CAH1) Share % n Sentiment idx Positive % Negative %
Social sciences 11.0 1461 −45.9 7.4 88.2
Subjects allied to medicine 9.6 1275 −45.4 6.9 89.7
Psychology 8.4 1117 −44.0 8.1 89.1
Business and management 7.8 1035 −43.6 10.1 85.3
Computing 5.5 737 −44.2 8.1 89.3
Law 5.2 695 −47.2 7.2 89.1
Engineering and technology 5.0 665 −46.6 8.7 88.3
Historical, philosophical and religious studies 4.5 605 −44.1 9.3 87.3

Note: All figures rounded to 1 decimal for percentages and indices; counts to integers. Very small segments are not shown.

What this means in practice

Given the consistently negative tone across large cohorts and subjects, prioritise visible, consistent criteria and calibration.

  • Publish annotated exemplars at key grade bands aligned to each assessment type.
  • Use checklist-style rubrics with unambiguous descriptors; include weightings and common error notes.
  • Release criteria early (with the brief) and hold a short Q&A or walk-through in class/online.
  • Run marker calibration with a short bank of shared samples; record and publish “what we agreed” notes to students.
  • Provide a brief “how your work was judged” summary with each returned grade, referencing the rubric lines ticked.
  • Standardise criteria across modules where learning outcomes overlap; highlight any intentional differences up front.
  • Offer a 10–15 minute feed-forward clinic before submission windows for high-volume modules.
  • Track and close the loop on recurring queries about criteria (e.g., a simple FAQ linked from VLE pages).

How Student Voice Analytics helps you

  • See how student sentiment on Marking criteria moves over time and by cohort, site or mode, with drill-downs from provider to school/department/programme.
  • Like-for-like comparisons by CAH area and demographics (e.g., age, domicile, ethnicity, mode) to target the cohorts where tone is most negative.
  • Export concise, anonymised summaries for programme teams and boards, with ready-to-use tables and year-on-year movement.

Data at a glance (2018–2025)

  • Volume: ~13,329 comments on Marking criteria (≈3.5% of all comments); 100% sentiment-coded.
  • Overall mood: 8.4% Positive, 87.9% Negative, 3.7% Neutral (index −44.6).
  • Largest sub-groups by share: Young (72.7%), Full-time (75.8%), Female (59.9%), White (68.5%).
  • All high-volume subject areas are net negative; Law and Physical sciences are among the most negative.

Subject specific insights on "marking criteria"