Student Voice Analytics for Cinematics and Photography — UK student feedback 2018–2025

Scope. UK NSS open-text comments for Cinematics and Photography (CAH25-01-04) students across academic years 2018–2025.
Volume. ~3,337 comments; 97% successfully categorised to a single primary topic.
Overall mood. Roughly 55.6% Positive, 40.6% Negative, 3.8% Neutral (positive:negative ≈ 1.37:1).

What students are saying

Cinematics and Photography students focus strongly on the study environment. “General facilities” is the single largest topic by share (≈11.4%), far above the sector average for this topic, and it carries a clearly positive tone (sentiment index ~+34.6). Comments about “Teaching Staff” are also prominent (≈9.2%) and positive, with students recognising staff support and teaching quality. Content topics are present too: “Type and breadth of course content” (≈6.4%) and “Delivery of teaching” (≈4.2%) trend from mildly positive to neutral overall.

Assessment and support feature regularly but with different tones. “Feedback” is discussed in ≈6.3% of comments and is net positive (index ~+7.5), a notable uplift compared with the broader sector. “Student support” (≈5.3%) and “Availability of teaching staff” (≈2.1%) are steady positives. By contrast, parts of the operational experience pull sentiment down: “Organisation, management of course” (≈3.2%, index ~−43.8) and “Scheduling/timetabling” (≈3.5%, ~−38.0) are substantially more negative than sector.

Career‑ and community‑related themes stand out positively. “Career guidance, support” (≈4.0%) is favourable, while “Personal development” is strongly positive (≈3.8%, ~+59.8). Students also talk about “Student life” (≈3.5%) and “Opportunities to work with other students” (≈3.5%) with broadly positive tone.

A small number of topics are both relatively frequent and negative. “Costs / Value for money” (≈2.9%, ~−58.9) is a consistent concern. COVID‑19 remains present historically (≈5.1%) and negative, though this has receded over time in most courses. Placements/fieldwork receive comparatively few mentions in this discipline (≈0.8%, below sector).

Top categories by share (discipline vs sector)

Category	Section	Share %	Sector %	Δ pp	Sentiment idx	Δ vs sector
General facilities	Learning resources	11.4	1.8	+9.7	+34.6	+11.1
Teaching Staff	The teaching on my course	9.2	6.7	+2.4	+32.2	−3.3
Type and breadth of course content	Learning opportunities	6.4	6.9	−0.5	+16.3	−6.3
Feedback	Assessment and feedback	6.3	7.3	−1.0	+7.5	+22.6
Student support	Academic support	5.3	6.2	−0.9	+18.9	+5.7
COVID-19	Others	5.1	3.3	+1.8	−42.4	−9.5
Delivery of teaching	The teaching on my course	4.2	5.4	−1.3	+0.8	−7.9
Career guidance, support	Learning community	4.0	2.4	+1.6	+29.2	−0.9
Personal development	Learning community	3.8	2.5	+1.3	+59.8	+0.0
Student life	Learning community	3.5	3.2	+0.3	+38.2	+6.1

Most negative categories (share ≥ 2%)

Category	Section	Share %	Sector %	Δ pp	Sentiment idx	Δ vs sector
Costs / Value for money	Others	2.9	1.6	+1.3	−58.9	−6.1
Marking criteria	Assessment and feedback	2.3	3.5	−1.3	−46.7	−1.0
Organisation, management of course	Organisation and management	3.2	3.3	−0.1	−43.8	−29.8
COVID-19	Others	5.1	3.3	+1.8	−42.4	−9.5
Scheduling/ timetabling	Organisation and management	3.5	2.9	+0.6	−38.0	−21.5
IT Facilities	Learning resources	2.0	1.2	+0.8	−1.5	+12.5
Delivery of teaching	The teaching on my course	4.2	5.4	−1.3	+0.8	−7.9

Shares are the proportion of all Cinematics and Photography comments whose primary topic is the category. Sentiment index ranges from −100 (more negative than positive) to +100 (more positive than negative).

Most positive categories (share ≥ 2%)

Category	Section	Share %	Sector %	Δ pp	Sentiment idx	Δ vs sector
Personal development	Learning community	3.8	2.5	+1.3	+59.8	+0.0
Availability of teaching staff	Academic support	2.1	2.1	+0.0	+44.0	+4.7
Student life	Learning community	3.5	3.2	+0.3	+38.2	+6.1
Learning resources	Learning resources	2.8	3.8	−1.0	+38.2	+16.7
General facilities	Learning resources	11.4	1.8	+9.7	+34.6	+11.1
Teaching Staff	Teaching	9.2	6.7	+2.4	+32.2	−3.3
Career guidance, support	Learning community	4.0	2.4	+1.6	+29.2	−0.9

What this means in practice

Safeguard the facilities advantage. The study environment is a distinctive strength: keep availability and access high, publish planned maintenance windows early, and make any changes visible in one place. Where students rely on shared spaces or equipment, clear booking rules and prompt fixes sustain positive sentiment.
Tighten the operational rhythm. Scheduling and course organisation are persistent pain points. Name a single owner for timetables and course logistics, set and honour a change window, and share a simple “what changed and why” weekly update. Ensure course communications come from a single source of truth.
Make assessment criteria unmistakable. Where “Marking criteria” attracts negative tone, publish annotated exemplars, checklist‑style rubrics and realistic turnaround commitments. Maintain the improvements seen in “Feedback” by closing the loop on how comments were addressed.
Be transparent on value. Given concerns about “Costs / Value for money,” show what is included, what support is available, and how course design choices (e.g., contact, resources, support) translate into tangible benefits.

Data at a glance (2018–2025)

Largest topics by share: General facilities (≈11.4%), Teaching Staff (≈9.2%), Type & breadth of course content (≈6.4%), Feedback (≈6.3%), Student support (≈5.3%), COVID‑19 (≈5.1%).
Cluster view:
- Delivery & ops (placements, scheduling, organisation, comms, remote learning, workload): ≈11.6% of all comments, with sentiment notably below sector in the organisation/timetabling elements.
- People & growth (personal tutor, student support, teaching staff, availability of staff, delivery of teaching, personal development, student life): ≈29.1% of comments, with consistently positive tone.
How to read the numbers. Each comment is assigned one primary topic; share is that topic’s proportion of all comments. Sentiment is summarised as an index from −100 (more negative than positive) to +100 (more positive than negative), benchmarked against sector where available.

How Student Voice Analytics helps you

Student Voice Analytics turns open-text survey comments into clear, prioritised actions by tracking topics, sentiment and movement by year. It works at whole‑institution level and down to fine‑grained department and school views, so programme teams see precisely where to focus.

It also enables like‑for‑like sector comparisons across CAH codes and by demographics (e.g., year of study, domicile, mode of study, campus/site, commuter status), so you can evidence improvement against the right peer group. You can segment by site/provider, cohort and year to target interventions where they will shift sentiment most. Concise, anonymised summaries and representative comments make it easy to brief partners and programme teams, and export‑ready outputs (web, decks, dashboards) support sharing priorities and progress across the institution.